BlueFly: Logo & Brand Identity

Logo design process for BlueFly, a creative advertising agency. The name is inspired by the blue fly’s precision and its ability to uncover what lies beneath the surface. Research, keywords, sketches and several digital concepts led to the final mark: a geometric fly drawn in straight lines, in a blue gradient, applied across signage, stationery and merchandise.

Client: BlueFly, creative advertising agency
Slogan: We Fly High, So Can You